Consumers are flocking to organic products in increasing numbers and in industries outside of the traditional organic food business. On average, the number of American consumers who have purchased organic products in the past month has dramatically gone up compared to consumer trends of just a few years ago. While this inclination can be attributed to the greater availability of organic products, it nonetheless points to a distinct shift in how and what people buy. One of the most prominent emerging industries is that of organic skin care products and organic cosmetics. Users are increasingly becoming more knowledgeable about the potential harms of specific chemicals used in the production of traditional cosmetic products. Consequently, what one sees is an emerging trend based upon increased information and a greater regard for individual safety.
Within the past decade, organic skin care products have emerged and cover the full array of cosmetic offerings. Nowadays, one can easily find organic skin care products, from untreated skin moisturizers and natural skin rejuvenators, to organic facial cleansers and all-natural acne treatments. Of course, the principle benefit in these new products lies in their ingredients or, to be more specific, in the lack of certain components. In order to be labeled as “organic”, manufactures must adhere to a fairly strict production process that limits the use inert, man-made chemicals and other potentially harmful components. Consequently, many with specific allergies or sensitive skin are using the safer alternatives of organic skin care products. Whereas traditional cosmetics can use head-scratching ingredients such as petroleum byproducts, organic skin care manufactures stick to naturally occurring herbs and oils that have been effectively used for hundreds and thousands of years.
Of the many organic brands to emerge in this industry, such as Eminence Organics and Pevonia Skin Care, the organic theme is embodied in the entire production process, from manufacturing of the products to the packaging and distribution. Not only are the products safe and effective, but the packaging is typically biodegradable and likely will not end up in the landfill.
While it is unclear exactly where the ceiling is for the organic skin care industry lies, what is quite obvious is that the entire organic skin care notion is no longer a niche market. Consumers are increasingly trying and showing great loyalty to the organic products that they purchase and with good reason. Safety is ultimately leading the organic wave, as organic skin care products offer a minimal chance of reaction and minimizes one’s exposure to harmful, typically untested ingredients. However, if the products did not work, one would not need the number of reoccurring buyers. Organic skin care products thus combine the best of both worlds: effective but safe products. Consumers have taken notice and will likely continue to push the trend further.
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